Shayde Beauty, the brand

July 24, 2020

At The Beem Box, we have always believed the first step to flawless makeup is healthy skin. As boxes are shipping out this week, you will be excited to know that in this month's box we have included the brand ‘skincare with melanin in mind’ - Shayde Beauty.

Melanin is the pigment that gives human skin, hair, and eyes their color. Melanin is what creates the diversity of skin color that exists in people all over the world. While there is beauty in each different skin color, skincare varies amongst different skin shades.

“Folks who are melanin-rich tend to obtain genetics that can contribute to an uneven skin tone. That’s why SHAYDE Beauty was created with Melanin in Mind.”

Shayde beauty’s minimalist look, yet quality-focused approach to skincare is exactly what the modern skincare industry needs. Their products are formulated with melanated skin in mind. 

While providing products that reveal a natural glow, help combat hyperpigmentation, and rejuvenate skin, Shayde Beauty is also an impactful and eco-conscious brand. They promise to celebrate everyone from all walks of life and acknowledge everyone who may feel as though they lack representation in the world. They stand as an eco-conscious brand by only using eco-friendly packaging and formulas created to ensure their environmental footprint is low. As if Shayde Beauty couldn’t get any better--all of their formulas are vegan & cruelty-free! *swoons*

For their new product launch, they will be partnering with the 1% For The Planet organization.  

For all these reasons and more, we are excited to include the Shayde Beauty, Detoxifying Charcoal Mask in the July/August Beem box! The charcoal mask leaves skin smooth and naturally exfoliated while providing a luxurious experience. A combination of clay and charcoal unveils a healthy glow by eliminating the skin’s impurities and toxins.

Some of the key ingredients are activated charcoal which removes surface impurities and toxins, kaolin clay which reduces pore size, and organic lecithin which pulls moisture deep into the skin to reveal a healthy glow.

Shop with Shayde Beauty and use code BEEM15 to receive 15% off your entire order. What else are you waiting for...go grab a product, created with your melanin in mind! 

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