What's the deal with Subscription Beauty Boxes, anyway?

June 14, 2021

What’s the deal with beauty boxes, anyway? Are they really worth the monthly subscription fee, and what makes them so buzzworthy?

A beauty box is the ultimate treat, no matter if it’s for yourself or a lucky loved one. Think about it--you get a curated selection of makeup and skincare products from both established and boutique brands delivered to your doorstep every month.

So what constitutes a quality beauty box? Or better yet, which beauty boxes are categorically the best? Simply put, the best beauty boxes are compiled with the idea that every consumer's unique needs and tastes are what matters most.

In other words, the best beauty boxes are the ones that cater to you.

The first beauty box, known as the BirchBox, appeared in 2010 when the conversation surrounding increased diversity among beauty products was still budding. It’s no secret that Eurocentric beauty standards have long kept many darker-skinned beauties out of the conversation, who have historically been glossed over by big-name beauty brands.

Raise your hand if you’ve rarely identified with a cosmetic brand ambassador.
Raise your hand if you’ve ever been urged to try a new foundation line that was conveniently missing your shade.
Raise your hand if you’re tired of feeling invisible.

Enter the Beem Box, another beauty box created by a woman of color, for women of color. Founder Nimilolu raised her hand in this way when she decided to say, “No more!” by bringing the Beem Box to life. She wanted to give women of color the comfort of knowing they could find makeup that would actually suit their darker shades.

Inside the Beem Box, you can expect to find curated beauty products such as liquid lipsticks, eyeshadows, makeup brushes, and much, much more. Our top-quality selection of makeup and skincare products is tested by women of color themselves to ensure that they deliver the results they promise. In each Beem Box, you’ll receive five to six full-sized--I repeat, full-sized--products. You’ll get these plentiful products in our subscription box that’s valued at around $110, but only costs $39.95 every two months.

What’s more, we provide a thoughtful balance of makeup and skincare products in each Beem Box. Every beat face starts with cared-for skin, doesn’t it? The obvious answer is yes, so expect to find skincare products in each Box as well to maintain your goddess-like glow.

Pampering yourself is one of the worthiest pursuits you’ll ever find in this life. Even though hitting the spa with some close friends is all well and good, it doesn’t beat the routine glee you’ll feel when you open your newest Beem Box. Our company strives to help your melanin win with hand-picked beauty products that are tailored specifically to your shade, pigment, and undertone. With the Beem Box, you can get your beauty sleep knowing that each product was carefully selected and will suit you--as it should!

‘Beem From Within’ lies at the heart of our mission, as we believe that the truest beauty comes from inside. Makeup, however, is just the cherry on top that makes your skin pop, simply enhancing your God-given features that turn all those heads.

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